Communications Director for Rep. Dan Crenshaw
House GOP message maker
Key previous position: Director of media affairs, NRCC
Education: Franklin & Marshall
Notable fact: College volleyball player
Kerry Rom is driving the communications strategy for a House Republican freshman who has garnered the kind of media attention most members of Congress can only dream of.
While her boss, Rep. Dan Crenshaw, was more polished than many incoming lawmakers—just watch his post-election appearance on Saturday Night Live—Rom has helped elevate him to a regular presence on Fox News and a go-to quote for media seeking the perspective of younger Republicans. On the digital side, she has the attention of 1 million Twitter followers between his official and campaign accounts, and 400,000 on Facebook.
“As one of the youngest members of the House and a newcomer to the political arena, Representative Crenshaw has a natural sense of how to articulate his policies and effectively utilize social media,” Rom said. “Our communications shop is lucky that we don’t have to force this to be a priority. … Ultimately, Representative Crenshaw is an incredible communicator, so it’s my job to take that to the next level.”
Rom spent the 2018 cycle with the National Republican Congressional Committee, where she was director of media affairs and served as a spokesperson. She previously worked on Jeb Bush’s presidential campaign research team and at the U.S. Chamber of Commerce.
She was drawn to the communications side of politics because it “provides a good balance between working behind the scenes and being on the frontlines of messaging battles simultaneously.”
As part of working for a younger legislator, using newer platforms like Instagram has become a major part of the messaging. “We’ve found that our Instagram followers genuinely want to know what’s happening on Capitol Hill and are looking for something deeper than generic talking points,” Rom said. “That desire led our team to develop our “Here’s the Truth” video series, where Representative Crenshaw explains current legislation on the floor or debunks relevant political myths. … For the GOP, we believe he’s revolutionizing it—but we’re obviously a little biased.”