Gerrit Lansing

Cofounder, Revv

Fast Facts

Gerrit Lansing

GOP campaign innovator

Industry: Fundraising
Key previous position: RNC chief digital officer
Education: University of the South
Notable fact: Studied classical languages

NJ50 Profile

Gerrit Lansing first drew the attention of Donald Trump in 2013, when the future president tweeted: “I am hearing that @NRCC Digital Director @lansing is doing great work expanding and modernizing @GOP social media. Good – we need it.” 

Lansing replied: “@realDonaldTrump thank u sir. Doing our best at the NRCC. You should get involved with us if you’re not already.”

Only a year later, Lansing was preparing to launch a fundraising software called Revv that would be instrumental for Republicans bringing in small-dollar donations in the 2016 presidential election cycle. 

With a résumé that boasts time spent at the National Republican Congressional Committee, at the Heritage Foundation, on staff for former Rep. Peter Roskam, and at the House Budget Committee, Lansing had a firm understanding of the landscape within the Republican Party and was positioning himself to become a major player. 

As Revv was growing in 2015, Lansing took a job as chief digital officer for the Republican National Committee, where he served through December 2016. In that time, Revv became a high-profile fundraising tool that made it easier for users to donate repeatedly across many GOP campaigns. 

According to a Politico report, Lansing was unwilling to fully sever ties with Revv to take on a full-time job at the White House. After a brief stint, he went back to his fundraising roots and started developing WinRed. This newest fundraising platform, meant to be the GOP’s answer to ActBlue, has staked out a prominent role in GOP fundraising as 2020 approaches and small-dollar donors are motivated by the issue of impeachment.  

In 2018, Lansing lectured at the University of Chicago about the evolution of political fundraising and the “difficult questions that the tech and digital transformation has brought to democracy and our society.” 

He argues that the internet may have created a larger gap between government and its citizens, despite its promise as a tool to bring people together and bridge societal gaps. “Institutions and governments risk falling even further behind—and possible irrelevance—in a tech-driven world that distributes everything over a platform and direct-to-consumer,” he said. As his work with the Republican Party makes clear, institutions are better off harnessing that power than they are fighting it.
Madelaine Pisani